Why lrg 1947

Between having a top notch team and a great brand direction they are constantly pumping out rad photo and video content via the hands of Kyle Camarillo. Kyle has been working the cameras for LRG for a few years now and doing rad things with the brand. One great thing that LRG does is help to keep the full length skate video alive. In a day and age where attention spans are shortening by the minute Kidding, but it's seriously cool to see a brand like LRG still traveling the world and making classic style skate videos for us to enjoy.

Kyle is the principal film maker behind the new video that LRG has been working on and we got to sit down with him and talk a bit about the making of the video and what to expect. He also hooked us up with a stack of photos he shot during the travels for the video. So take a few minutes to hear what he had to say and check out his photos of the LRG team. Your eyes will thank you. So Kyle, who are you and what exactly do you do? I handle everything media-wise for LRG skateboarding and also do some catalog and lookbook stuff.

What do you think occupies more of your time, photography of video? Right now, video. Just shooting photos or filming on a trip by itself can take its toll on someone. How do you balance both cameras while being on the road for long periods of time?

How do you stay sane? Well, I always have help. It usually depends on the situation. If we are working on a Transworld article and one of their staff photographers joins us, then I mainly focus on video and will photograph some stuff here and there. LRG has a pretty diverse team. Did you have any hand in putting the crew together? I am happy to say I did. The additions were never a random person. We involved the team a lot.

Trent is a really harsh critic about his own skating. He's usually second guessing a clip and does it a few times. I don't know. It's a tough one. I think we all know that web videos seem to die really quickly. But people don't buy DVDs either. So it's tough. But I buy most videos that come out because I care about them and they are inspiring.

Hopefully people care about this one. Probably Carlos' ender. He has been trying it on and off for like a year. I was so stoked for him when he got it. I don't think he even believed that he rolled away. Well you'll have to wait for the video for that one. But there are some heavy ones. Trent's ender is pretty mind boggling. Miles has some serious hammers as you've probably seen from the magazine coverage.

Everyone has something. The skating in the video is amazing. Easily Chico blowing out his knee in Taiwan. It was scary and I was super worried for him. But it all worked out. Now he's stronger than ever! It's crazy how he came back so strong. Absolutely, but it's more cause of insurance and medical bills. But without advertising revenue, we can't keep making this site awesome.

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LRG was founded in by Brandon Mewrshor, but it didn't blow up until recently when zumiez started selling his stuff.